Multicultural Advertising Internship Program (MAIP)

2020 Fellow- Selected by Digitas

About:

I was chosen to intern with Digitas in Boston under the Media Planning and Buying discipline. However, due to the COVID-19 pandemic, the internship had to be canceled. In its place, the 4A's created a new program, the MAIP Virtual Summer Engagement Program (VEP), to provide 2020 Fellows with networking opportunities, mentorship, and workshops about the industry.

Selected from 600+ applicants to represent the MAIP 2020 cohort at Digitas Boston
Engaged in a 12-week virtual program comprising of discipline-based and transferable skills training
Received mentorship, job shadowing, and training from Digitas employees

Below are a few blog posts about my experiences as well as three mock campaigns created during the last month of the internship.

MAIP: Text

MAIP: Blog2 Custom Feed

Aug 31, 2020
2 min

It’s Over Isn’t it? (The End of My MAIP Internship)

While the end of my MAIP internship is making me sing ♩ ♫ It’s Over Isn’t It ♪ ♫ (and yes that’s a Steven Universe reference), I can’t...

Jul 17, 2020
3 min

My MAIP and Digitas Support System

We are six weeks in and I’m beginning to realize that I’m happy MAIP became virtual this year. While I was absolutely heartbroken that I...

Jun 28, 2020
1 min

Learning to Advocate for B.I.P.O.C.

In my MAIP application, I talked about being white-passing. People usually do not expect or suspect my Puerto Rican identity. They are...

*Spec work created in 5 days as apart of MAIP's VEP*

Whataburger Meets TikTok

Whataburger goes mobile with a free-food pantry to spread love and healthy produce both on wheels and on your screen.

It's Time to Respond2Racism

Impactful conversations happen in environments where everyone feels safe to speak their mind. It's time for 'The Talk.'

Jaguar's New

Electric Car

You’re onto your next legacy and parked on the road in front of you is the new electric Jaguar. "Better Your Drive."

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