Amanda Rivera Stahlschmidt
Account & Project Management
Arrowhead Advertising (NSAC)
Digital/ Social Media Strategist and Secondary Researcher
About:
For the National Student Advertising Competition (NSAC), our team was asked to create a business to business marketing campaign for Adobe’s new product: Adobe Experience Cloud for Advertising (AECA).
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Adobe's AECA is an independent, omni-channel adtech solution, but was having trouble positioning itself as the leader of the adtech industry.
Solution:
Position Adobe as a leader of the adtech industry by leveraging it's creativity to advertising media buyers. The AECA is a tool that enables media buyers to transform data into art. It's time for them to Redesign Data.
Awards:
AAF's National Student Advertising Competition 2020:
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First Place, District 4
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Top 9 Nationals Finalist
Meet the Team:
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Strategy: Jasmine Farooq, Andrea Guevara, Joseph Ng Cassie Nicolace, Veronica Quintero, Pablo Torres
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Creative: Veronica Quintero, Avery Centrella, Sean Flynn, Madison Getgood, Parker Hogue, Tyler Terry
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Digital & Social: Jordan Glover, Rebecca Buchholz, Amanda Rivera Stahlschmidt, Jessica Zide
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Events & PR: Olivia Leete, Izzy Feanny, Jake Lenze, Andy Peters
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Media: Andrea Guevara, Carter Montgomery, Pablo Torres